
(Pop)ular
Marc Jacobs (Pop)ular Highliner Matte Gel Eye Crayon ($25.00 for 0.01 oz.) is bright, medium pinky-red with warm undertones and a satin finish. It had semi-opaque, buildable pigmentation that applied evenly to the lash line. The texture was smooth, creamy, and comfortable to apply and to wear. It stayed on well for nine hours on my waterline and twelve hours on my lower lash line.
The formula is supposed to have “intense color payoff” with “12-hour longwear” with a “bold matte finish” that is supposed to be waterproof and “well-suited” for the waterline. The majority of the shades are very pigmented with mostly opaque to fully opaque coverage in a single pass, while the texture is creamy but dries down within ten to fifteen seconds. They wear shorter on the waterline (eight to ten hours) and longer on the lower lash line (ten to twelve hours). The formula is fantastic for lining, but the one thing that makes me hesitate is that the past iterations of the liners have dried out in as little as one year (with some lasting two years or longer), though I have noticed the more shimmery shades are first to dry out.
Top Dupes
- Stila Deep Fuchsia (P, $22.00) is cooler, darker (90% similar).

Permanent

Whirl(pool)
Marc Jacobs Whirl(pool) Highliner Matte Gel Eye Crayon ($25.00 for 0.01 oz.) is a bright, medium bluish-teal with cooler undertones and a matte finish. It was richly pigmented with full coverage in a single layer. The eyeliner had a creamy, glide-on texture that never tugged or pulled on the skin. It wore well for ten hours on my waterline and twelve hours on my lower lash line.
Top Dupes
- Marc Jacobs Beauty Ody(sea) (62) (P, $25.00) is brighter, more shimmery (90% similar).
- Urban Decay Vacancy (LE, $20.00) is darker, more shimmery (90% similar).
- MAC Flourish Me Vibrant (LE, $18.00) is lighter, more shimmery (85% similar).
- Tarina Tarantino Spark of Envy (P, $15.00) is darker, more shimmery (85% similar).
- L'Oreal True Teal (260) (P, $8.99) is darker, more shimmery (85% similar).
- MAC New Marine (P, $17.00) is darker, more shimmery (85% similar).

Permanent

Out of the Blue
Marc Jacobs Out of the Blue Highliner Matte Gel Eye Crayon ($25.00 for 0.01 oz.) is a bright cobalt blue with strong, cool undertones and a matte finish. It had nearly opaque pigmentation in one pass, and the texture was smooth, creamy, and comfortable to apply as it did not tug on my lash line. The eyeliner wore well for nine hours on my waterline and twelve hours on my lower lash line.
Top Dupes
- Urban Decay Chaos (P, $22.00) is glossier, lighter (95% similar).
- Sephora Sea If I Care (P, $14.00) is lighter (95% similar).
- Urban Decay Chaos (P, $20.00) is lighter (90% similar).
- NARS Most Wanted (LE, $24.00) is more muted, lighter (90% similar).
- L'Oreal Cobalt Blue (250) (P, $8.99) is darker (90% similar).
- Ardency Inn Dark Blue (P, $19.00) is cooler, darker (90% similar).
- Sephora My Boyfriend's Jeans (P, $10.00) is darker, more shimmery (90% similar).
- MAC Royal Wink (LE, $16.00) is lighter, more shimmery (90% similar).
- Lancome Cote d'Azur (P, $23.00) is lighter, more shimmery (90% similar).
- Make Up For Ever M22 Matte Majorelle Blue (P, $21.00) is cooler, darker (85% similar).

Permanent

Mist Me
Marc Jacobs Mist Me Highliner Matte Gel Eye Crayon ($25.00 for 0.01 oz.) is a bright, medium lavender purple with cooler undertones and a semi-matte finish. It had medium, buildable color payoff that applied smoothly and evenly to the skin. The texture was creamy and smooth without being too emollient. This shade stayed for eight hours on waterline and eleven hours on my lower lash line.
Top Dupes
- L'Oreal Pure Purple (240) (P, $8.99) is darker, more shimmery (85% similar).
- Colour Pop Cry Baby (P, $6.00) is brighter, lighter (80% similar).
- Colour Pop Cry Baby (P, $5.00) is brighter, lighter (80% similar).
- Make Up For Ever M92 Matte Pastel Purple (P, $21.00) is brighter, lighter (80% similar).

Permanent

Pink of Me
Marc Jacobs Pink of Me Highliner Matte Gel Eye Crayon ($25.00 for 0.01 oz.) is a pale pink with warm undertones and a matte finish. It had good color payoff in one stroke, though it took two layers for opaque coverage. The consistency was creamy enough to apply comfortably but not slide around. The stronger white base made it appear a bit streaky, though. On my waterline, it lasted for eight hours, and on my lower lash line, it lasted for ten hours.
Top Dupes
- Tarina Tarantino Broken Doll (P, $15.00) is lighter, more shimmery (90% similar).
- Urban Decay Heartless (P, $20.00) is more shimmery (90% similar).

Permanent

Over(night)
Marc Jacobs Over(night) Highliner Matte Gel Eye Crayon ($25.00 for 0.01 oz.) is a muted navy blue with cool undertones and a satin finish. It had mostly opaque pigmentation in one pass, which was buildable to opaque coverage with two layers. The consistency was creamy, smooth, and lightly emollient so it glided on without tugging on the skin. It wore nicely for nine hours on the waterline and twelve hours on the lower lash line.
Top Dupes
- MAC Waveline (DC, $16.00) is darker (95% similar).
- Urban Decay Push (P, $20.00) is less glossy (95% similar).
- MAC Waveline (P, $16.00) is cooler, lighter (95% similar).
- Colour Pop DTLA (P, $5.00) is warmer, more shimmery (95% similar).
- MAC Ocean Liner (P, $17.00) is lighter (90% similar).
- MAC Sudsy (LE, $16.00) is more shimmery (90% similar).
- MAC Cool Jazz (P, $16.00) is lighter (90% similar).
- Urban Decay Push (P, $22.00) is glossier, cooler (90% similar).
- NARS Rue Saint-Honore (P, $24.00) is darker, more shimmery (90% similar).
- Estee Lauder Untamed Violet (LE, $20.00) is more muted (90% similar).

Permanent

Marc Jacobs Beauty (Pop)ular Highliner Matte Gel Eye Crayon

Marc Jacobs Beauty (Pop)ular Highliner Matte Gel Eye Crayon

Marc Jacobs Beauty (Pop)ular Highliner Matte Gel Eye Crayon

Marc Jacobs Beauty Whirl(pool) Highliner Matte Gel Eye Crayon

Marc Jacobs Beauty Whirl(pool) Highliner Matte Gel Eye Crayon

Marc Jacobs Beauty Whirl(pool) Highliner Matte Gel Eye Crayon

Marc Jacobs Beauty Out of the Blue Highliner Matte Gel Eye Crayon

Marc Jacobs Beauty Out of the Blue Highliner Matte Gel Eye Crayon

Marc Jacobs Beauty Out of the Blue Highliner Matte Gel Eye Crayon

Marc Jacobs Beauty Mist Me Highliner Matte Gel Eye Crayon

Marc Jacobs Beauty Mist Me Highliner Matte Gel Eye Crayon

Marc Jacobs Beauty Mist Me Highliner Matte Gel Eye Crayon

Marc Jacobs Beauty Pink of Me Highliner Matte Gel Eye Crayon

Marc Jacobs Beauty Pink of Me Highliner Matte Gel Eye Crayon

Marc Jacobs Beauty Pink of Me Highliner Matte Gel Eye Crayon

Marc Jacobs Beauty Over(night) Highliner Matte Gel Eye Crayon

Marc Jacobs Beauty Over(night) Highliner Matte Gel Eye Crayon

Marc Jacobs Beauty Over(night) Highliner Matte Gel Eye Crayon

Marc Jacobs Beauty (Pop)ular Highliner Matte Gel Eye Crayon

Marc Jacobs Beauty (Pop)ular Highliner Matte Gel Eye Crayon

Marc Jacobs Beauty (Pop)ular Highliner Matte Gel Eye Crayon

Marc Jacobs Beauty Whirl(pool) Highliner Matte Gel Eye Crayon

Marc Jacobs Beauty Whirl(pool) Highliner Matte Gel Eye Crayon

Marc Jacobs Beauty Whirl(pool) Highliner Matte Gel Eye Crayon

Marc Jacobs Beauty Out of the Blue Highliner Matte Gel Eye Crayon

Marc Jacobs Beauty Out of the Blue Highliner Matte Gel Eye Crayon

Marc Jacobs Beauty Out of the Blue Highliner Matte Gel Eye Crayon

Marc Jacobs Beauty Mist Me Highliner Matte Gel Eye Crayon

Marc Jacobs Beauty Mist Me Highliner Matte Gel Eye Crayon

Marc Jacobs Beauty Mist Me Highliner Matte Gel Eye Crayon

Marc Jacobs Beauty Pink of Me Highliner Matte Gel Eye Crayon

Marc Jacobs Beauty Pink of Me Highliner Matte Gel Eye Crayon

Marc Jacobs Beauty Pink of Me Highliner Matte Gel Eye Crayon

Marc Jacobs Beauty Over(night) Highliner Matte Gel Eye Crayon

Marc Jacobs Beauty Over(night) Highliner Matte Gel Eye Crayon

Marc Jacobs Beauty Over(night) Highliner Matte Gel Eye Crayon